Privacy Policy

Props4U collects only the information necessary to operate this site and improve your experience. We collect information in two ways: directly (when you voluntarily provide it) and automatically (through standard web analytics).

• Contact & newsletter forms — when you submit a form we collect your name and email address. This is the only time we collect personally identifiable information.
• Analytics data — we automatically collect IP address (truncated), device type, browser, operating system, referring URL, pages viewed, and time on page. This data is aggregated and not linked to you individually.
• Cookies & session data — small files placed in your browser to keep the site functional and measure aggregate traffic. See Section 3 for details.
• Messages & feedback — if you use any site tools, chatbots, or feedback widgets, the content of those messages may be stored to respond to your inquiry or improve the service.

Information we collect is used solely to run Props4U and make it better. We never use your data for advertising targeting or sell it to brokers.

• Operate the site — authenticate sessions, display relevant content, and keep pages functional.
• Improve pages — understand which firm comparisons, deals, and articles are most useful so we can prioritize improvements.
• Respond to requests — reply to contact form submissions, answer questions, or provide support.
• Email communications — if you opt into our newsletter, we send relevant updates about new firm reviews, deals, and promotions. You may unsubscribe at any time.
• Prevent fraud & abuse — detect and block automated scraping, spam submissions, or other misuse that could harm site performance or other users.
• Measure performance — track aggregate metrics like page load times, referral sources, and popular content to guide site development.

Props4U uses a minimal set of cookies to keep the site working and to understand aggregate usage patterns. We do not use advertising cookies or cross-site tracking cookies.

• Essential session cookies — required for basic site functionality such as preserving your comparison selections or form state. These are first-party and expire at session end.
• Analytics cookies — we use one or more analytics providers (such as Google Analytics or a privacy-first alternative) to collect anonymised data on page views, traffic sources, and device types. IP addresses are truncated before storage. These cookies may persist for up to 24 months but contain no personally identifiable information.
• Preference cookies — we may store lightweight preferences (e.g. dismissed banners) in your browser's local storage. These never leave your device.

Props4U may earn a commission when you click certain links and sign up with a prop trading firm. This is how we keep the site free and the data current.

• Commissions don't change your price — affiliate relationships never inflate the cost of any firm's evaluation or subscription. The pricing you see is the same as going direct.
• Editorial independence — our rankings and reviews are based on independently researched criteria. Affiliate partnerships do not guarantee positive coverage.
• Link tracking — when you click an affiliate link, the destination firm may place their own tracking cookie in your browser per their privacy policy. We do not control this.
• Coupon codes — discount codes are independently verified where possible. Always check the official firm site for current terms, expiry dates, and eligibility. Codes and discounts are subject to change without notice.

We do not sell your personal information as defined by applicable law — including the CCPA and similar statutes. We share data only in the limited circumstances below.

• Service providers — we share data with trusted vendors that help us run the site, including email delivery platforms, web hosting providers, and analytics services. These providers are contractually bound to use data only on our behalf and not for independent purposes.
• Legal compliance — we may disclose information if required to do so by law, court order, or legitimate governmental process, or where we believe disclosure is necessary to protect rights, property, or safety.
• Business transfers — in the event of a merger, acquisition, or sale of all or a portion of our assets, user data may be transferred as part of that transaction. We will notify affected users by email or prominent notice if this occurs.
• Aggregated or anonymised data — we may share non-personally-identifiable, aggregated statistics (e.g. "X% of visitors compare two specific firms") publicly or with partners without restriction.

We keep personal data only as long as necessary to fulfil the purpose for which it was collected or to comply with applicable legal requirements.

• Email list — retained until you unsubscribe. After unsubscribing, your address is suppressed (not purged immediately, to prevent re-subscription errors) and removed from active sends within 10 business days.
• Contact form submissions — retained for up to 24 months to maintain a record of correspondence, then deleted or anonymised.
• Analytics data — retained in aggregate form for up to 26 months per our analytics provider's standard retention window. No persistent personal identifiers are stored beyond this period.
• Server logs — raw server logs containing IP addresses are automatically purged after 90 days.

Depending on where you're located, you have specific rights regarding the personal data we hold about you. We honour all valid requests within legally required timeframes (typically 30 days).

We implement commercially reasonable technical and organisational safeguards to protect personal data against accidental loss, unauthorised access, disclosure, alteration, or destruction.

• HTTPS everywhere — all data in transit is encrypted using TLS. We enforce HTTPS across the entire Props4U domain.
• Access controls — data access is restricted to staff and contractors who need it to perform legitimate business functions, and is governed by the principle of least privilege.
• Third-party security — we vet service providers for their own security practices and only work with vendors that maintain appropriate safeguards.

Props4U is not directed to, and is not intended for use by, children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected such information, we will delete it promptly.

If you believe we have collected information from a minor in error, please contact us immediately at support@props4you.com.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

• Update the "Last Updated" date at the top of this page so you always know when it was last revised.
• Post the revised policy at this URL. The most current version always supersedes prior versions.
• Notify you by email (if you are subscribed) when changes are material — for example, if we change what data we collect or who we share it with.

Continued use of Props4U after a policy update constitutes your acknowledgment of the changes. If you disagree with a material change, you may unsubscribe and request deletion of your data.

If you have questions, requests, or concerns about this Privacy Policy or the data we hold, please reach out. We respond to all legitimate privacy inquiries within 30 days.